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China’s Huawei in unprecedented media blitz because it battles heightened scrutiny By Reuters


China’s Huawei in unprecedented media blitz because it battles heightened scrutiny By Reuters


© Reuters. FILE PHOTO: Huawei CEO and founder Ren Zhengfei walks inside Huawei’s headquarters in Shenzhen

By Sijia Jiang

HONG KONG (Reuters) – China’s Huawei has launched an unprecedented public relations blitz, thrusting its low-key founder in entrance of worldwide media because the telecoms agency seeks to ease concern amongst Western nations bent on shutting it out of their markets.

The transfer, together with important personnel change in its 300-strong company affairs division, comes because the world’s largest telecommunications gear maker battles worry of Chinese language authorities accessing its infrastructure for espionage.

In a 25-minute interview aired late on Sunday – his first with state-controlled China Central Tv (CCTV) – Huawei Applied sciences Co Ltd [HWT.UL] Chief Govt Ren Zhengfei shrugged off the worldwide push towards his firm, which has repeatedly denied any state hyperlinks.

“When you do (your product) effectively, there isn’t a want to fret about gross sales… It might be silly on their half if they do not purchase,” the 74-year-old stated in a one-on-one, including to a few group interviews final week with English, Chinese language and Japanese media shops.

“It might be their loss,” Ren stated, referring to america and different Western international locations which have restricted Huawei of their markets.

Earlier than final week, Ren had had not more than 10 interviews throughout media since founding Huawei in 1987, CCTV stated. He final met worldwide media at Davos in 2015.

“My public relations division compelled me,” a smiling Ren advised CCTV when requested why he had opened as much as the media. “I have to make our shoppers perceive us, make our 180,000 staff perceive us, come collectively and get via this powerful time.”


The feedback come as Polish authorities earlier this month arrested a Huawei govt on spying allegations, fuelling Western suspicion towards Huawei on nationwide safety grounds.

Whereas the Chinese language nationwide who was instantly sacked by Huawei denied the allegations, Huawei is bracing for potential fallout from its largest Western markets as Germany debates whether or not to observe america and allies akin to Australia in limiting Huawei’s market entry.

The agency has been shut out of Australia and New Zealand’s markets for fifth-generation (5G) cellular telecoms gear, whereas the U.S. President Donald Trump is contemplating an outright ban on all Huawei gear with an govt order.

Huawei is however seeing quick development, securing 30 contracts to provide 5G gear and delivery 25,000 5G base stations already – up from 25 contracts in December, Ren advised CCTV.

An individual near Ren advised Reuters that the CEO felt the necessity to discuss to the media after the string of unfavorable occasions overshadowed the corporate’s enterprise over the previous 12 months.

Among the many most high-profile occasions was the arrest in Canada of Ren’s daughter – Huawei Chief Monetary Officer Meng Wenzhou – over alleged violations of U.S. sanctions on Iran.

“With all of the assaults over the previous 12 months, now it acquired private – when your daughter will get arrested,” stated the particular person, who was not licensed to talk with media and so declined to be recognized.

The arrest was made on the request of america, and additional strained Sino-U.S. at a time when commerce friction was already threatening to undermine ties.

Nonetheless, along with his daughter launched on bail and awaiting a U.S. extradition request, Ren, in an interview with worldwide media final week, described Trump as a “nice president”.


Ren’s media engagement is a part of a broader public relations offensive by a agency whose conventional opaqueness outcomes from being in a extremely aggressive sector and having important R&D packages, “maybe lending credence to misperceptions we’re too secretive”, stated Chen Lifang, president of public affairs.

“Huawei could be very involved about misunderstandings which proceed to linger regardless of our greatest efforts lately,” Chen advised Reuters in a press release. “Huawei is dedicated to being much more open and clear for not solely this 12 months however the foreseeable future.”

The agency has expanded its worldwide communications crew by 25 p.c to 30 folks over the previous six months because it steps up engagement with overseas media, together with excursions to analysis labs that had not beforehand been open to outsiders.

Amongst main personnel modifications, Huawei’s president of worldwide media and communications, Pleasure Tan, has moved to Washington to run media and authorities relations operations there, whereas Track Kai, former deputy CEO of Huawei U.S. and former CEO of Huawei France, has moved again to headquarters to take over Tan’s function.

Huawei’s Washington workplace has greater than halved in dimension over the previous 12 months to low single-digit common workers members, with some staff voluntarily leaving the agency because it was pushed out of the market, folks aware of the matter stated.

Reuters reported earlier this month that Huawei Canada’s vp of company affairs had left the corporate as scrutiny of the agency deepened.

Some Huawei staff described the speedy flip within the worldwide setting as past their creativeness.

“The AT&T deal at the beginning of the 12 months was just like the celebration about to begin,” a member of Huawei’s public relations crew advised Reuters, referring to a partnership with U.S. firm AT&T Inc (N:).

“After which immediately the home caught fireplace, the celebration turned firefighting, after which the fireplace unfold to increasingly locations… Now we determined we have simply had sufficient. It is time to be proactive and open ourselves as much as the world.”

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